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Abstract

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Discover How to Turn More Website Traffic into More New Patients

free website health check header-

Search Engine Marketing for Healthcare Practices

Irrespective of whether you are looking for information on SEO,
improving Google rankings, reducing PPC costs or getting listed on the
front of Google Maps, most healthcare providers reading this page will
be wondering the same four things. Take a moment to see if our ideas
about Internet Marketing for doctors, dentists, chiropractors and other
and healthcare providers align with your own. If so, we may just be the
perfect Search Engine Marketing company for you.

Q: Is my website an important aspect of my patient acquisition and/or
patient retention strategy?

A: We believe that it is and we could flash studies and statistics in
front of you to try to convince you. However, if you need convincing
that your website is a critical part of your practice marketing, then
you probably aren't ready to be considering search engine marketing.
Until you believe that your website is vital, you will likely
under-invest in it and under-manage it. This will lead to poor web
results, which will only serve to confirm your personal hypothesis. If
this describes you, stop reading and come back after you decide that
your website is an active contributor to your bottom line.

Q: How do I get more visitors to my website?

A: The simple answer is that you need to be in more places. Imagine the
Internet as a network of roads or highways. Most highways have
billboards and signs that try to get your attention and direct you
toward a specific place or action. Instead of billboard advertisements,
the Internet has links that direct people from the website they are
currently on to your practice website instead. The key to getting more
traffic is therefore threefold...1) put your signs on all the most
travelled roads, 2) make sure you have lots of signs, and 3) make your
signs attention grabbing.

Q: How do I get more of my anonymous website visitors to call or set
appointments?

A: In order to turn anonymous website visitors into calls and
appointments they must engage with your website long enough for them to
know, like and trust you. Yes, you read that correctly. The same soft
skill set that turns a first time patient into a repeat patient is
needed on the web - but how can you do that electronically? The key
verb above is engagement. Whether through a video, an interactive quiz,
a downloadable coupon or a feature article with a contrarian headline,
you have only seconds to grab attention. Once you have their attention,
be sure to provide enough well-organized information for them to
research your qualifications, specialties, and treatment philosophies.
Also, don't forget social proof in the form of reviews.

Q: How much do these traffic generation strategies cost?

A: There are two answers to this question. First, the sum is probably
less than you think. Second, it is the wrong question to be asking. You
need to think in terms of ROI, not cost. If you acquire 8 new patients
out of every 100 website visits and those patients are worth an average
of $1,100 in revenue across the next year then you could (in theory)
spend up to $88 per website click and you would still break even
(outside of the direct cost of providing services.) No traffic source
will ever cost you $88 per click. A more typical range is 20 cents to
20 dollars each. (Yes these is a 100 fold variation in cost across
different sources.) If you are trying to grow your practice, you should
invest in every positive ROI traffic method available to you. The only
way you'll know the maximum you can spend and remain positive is by
knowing the first-year or lifetime value of a new patient.

Q: How much should I be spending on internet marketing?

A: Again there are multiple ways to answer this question. First, you
should not base your spending on what others in your market are doing.
Second, it's really the wrong question. You should only concern
yourself with ROI. (See previous question). As a third answer, consider
that it is well established that 70% of consumer searches for local
businesses are on the Internet. If Internet marketing is not at least
50% of your overall marketing budget, you are severely out of alignment
with the methods consumers are using to find treatment providers.

Q: How do I know if my internet marketing is working?

A: Continual measurement and testing is the only way to know whether
your Internet marketing is effective. Luckily there are an abundance of
tools available to provide extremely detailed reporting and tracking.
For certain types of paid marketing such as Google Adwords, you'll know
with a few days is your campaign is effective. For other goals such as
front page Google Map rankings you can monitor the daily position of
your website in the search results. Lack of data is never a problem.
The results will either be there, or they won't.

Q: Where do I begin?

A: Each case is different and highly dependent on the competitive
intensity of your local market. In the same way you would never give
generic health advice on a website, we don't give generic `where to
begin' advice. All advice is tailored to your situation after you
request a free diagnostic.

About PracticeLight Internet

We are business coaches first, marketing professionals second, and
online technicians third. We work with marketing budgets of any size to
deliver revenue increases utilizing the Internet as the main arrow in
our quiver. Our mission is to:

"Provide expert solutions for

healthcare practitioners that demand

measurable business results from

their online marketing investments."

The best way to see if our expert search engine marketing programs are
right for you and your practice is to request the free website
diagnostic or attend one of our online educational seminars.
Questions? Call (360) 727-7970 or Email

Discover How Your Practice Benefits:

* Google Maps Rankings
* SEO/ Organic Search Rankings
* Paid Search/ PPC Management
* Universal Practice Listing Service

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